Why is Google My Business Important?

Google My Business is incredibly important in the fight to rank in local search results. Google has increased business’ visibility in local listing results, making Google My Business an essential tool for local SEO.

How do you use your smartphone to find local businesses?

You probably use search terms such as, ‘restaurants near me’ or ‘ restaurants’. You’ll notice that when Google returns a list of results, you are presented with a Local Pack that displays a list of local businesses. Or, if you’re searching using Google Maps, local restaurants will be shown on your map with a location marker and in the listed search results.

Organic search results now appear below the fold for both mobile and desktop users, putting a greater requirement on your Google My Business listing to be optimised and updated regularly.

Enable your customers to find you easily when searching for your business or serviceslocaly on Google. Your optimised map listing on Google will list your location, services, telephone number, images and a link to your website. Customers who are looking for your services on a mobile device also have the option to get directions straight to your business.

Other advanced options are available on the map listing such as the new google posts that enable you to showcase recentnnews, offers or events in real time with people searching for business like yours.